Creating Impact category

The University of Melbourne’s Sustainability Week 2025 was a flagship, university-wide initiative designed to drive behaviour change at scale. The program engaged more than 2,000 students, staff and community members through 42+ events delivered across five themed days, moving beyond awareness-raising to embed sustainability into the student and staff experience.

Delivered through a collaborative, community-led model, Sustainability Week connected institutional frameworks including Melbourne Plus and Green Impact, creating clear pathways for continued engagement beyond the event itself. The program addressed key sustainability priorities including circular economy, climate action, biodiversity, health and wellbeing, and social sustainability.

By combining large-scale engagement with structured follow-on opportunities, Sustainability Week 2025 created a scalable model for long-term cultural change. It strengthened cross-campus collaboration, increased participation in sustainability programs, and contributed directly to the University of Melbourne Sustainability Plan 2030.

One of the 40+ events held by the University of Melbourne for Sustainability Week 2025
logo

Top 3 learnings

  • Co-created, distributed delivery model significantly increases engagement, ownership, and cross-institutional participation at scale.
  • Embedding sustainability into co-curricular frameworks converts event attendance into sustained behavioural change pathways.
  • Integrated, multi-channel communications are critical to expanding reach beyond existing sustainability-engaged audiences.

Supported by

logo

Category finalists

logo
Creating Impact category

The University of Melbourne’s Sustainability Week 2025 was a flagship, university-wide initiative designed to drive behaviour change at scale. The program engaged more than 2,000 students, staff and community members through 42+ events delivered across five themed days, moving beyond awareness-raising to embed sustainability into the student and staff experience.

Delivered through a collaborative, community-led model, Sustainability Week connected institutional frameworks including Melbourne Plus and Green Impact, creating clear pathways for continued engagement beyond the event itself. The program addressed key sustainability priorities including circular economy, climate action, biodiversity, health and wellbeing, and social sustainability.

By combining large-scale engagement with structured follow-on opportunities, Sustainability Week 2025 created a scalable model for long-term cultural change. It strengthened cross-campus collaboration, increased participation in sustainability programs, and contributed directly to the University of Melbourne Sustainability Plan 2030.

Top 3 learnings

  • Co-created, distributed delivery model significantly increases engagement, ownership, and cross-institutional participation at scale.
  • Embedding sustainability into co-curricular frameworks converts event attendance into sustained behavioural change pathways.
  • Integrated, multi-channel communications are critical to expanding reach beyond existing sustainability-engaged audiences.

Supported by

logo

Category finalists